Do you ever see ads for fast food restaurants on billboards or websites, that contain pictures of a particular food, like french fries or a cheeseburger? Do you ever wonder how they make the food look so good? That would be from the talents of the photographer. Marketers put a lot of emphasis on taking great photographs of products they are selling. Millions of dollars are spent on marketing campaigns that emphasize new products and limited time products, so they want the products to look the best that they can.
I was recently asked to do a photoshoot for some highly rated wrist wraps for a company called Essential Fitness. They sell fitness-related gear and were wanting some good photographs for a new marketing campaign and I figured it was a great time to share some of the best tips to doing this particular type of photoshoot. This is the second product shoot I’ve done, a few years ago I did a photoshoot for a top rated casein protein powder. I’ve been wanting to do more of these so this was a great chance to do that and whether you are a professional or novice photographer, the tips I share in this article are very helpful.
Setting Up the Photo
The best background for me to shoot against is consistent, meaning continuous, almost blended in. You want the attention to be on the product, so I usually choose a neutral background like white or light gray. I have used white walls, pieces of paper, and white bed sheets to achieve this look. As for lighting, this would depend on what the product is that you are shooting. You can use natural light near a window or professional lights that soften the product’s appearance with a diffuser. For the product I shot for Essential Fitness, which were wrist wraps, I chose natural lighting with the wraps both wrapped and unraveled with a white background.
You Need Good Equipment
While not impossible to take great photos with the camera on your iPhone, especially with the newer models, you may not want to use it to take product photos. I would recommend investing in a decent DSLR (digital single lens reflex) camera. They are more affordable than ever before. You will also need some good lenses that have a variety of ranges, from close-ups to wide shots. Also, don’t forget to get a tripod for steady shots. I chose a DSLR camera with three different lenses. But I only used a tripod for a few shots.
Settings and Angles
Don’t be stagnate with your photography skills. Make adjustments to the settings of the camera. Shift the focus of the product, mess with the lighting, etc. Do whatever feels best, but don’t be afraid to try new things. Also, shoot the product from different angles – from up above, from behind, from the side. For the wraps, I put them on my assistant and shot them from a diagonal angle and straight on, among other angles.
Of course, there are MANY other tips to doing a product photoshoot. This list was just a starting point for you if you are doing a photoshoot of your own. The most important piece of advice I can give about the experience is to be open-minded, adaptable, and creative. What may work for one product may not work for another one. I kept this in mind for my photoshoot and the pictures turned out better than I could have imagined.