Product photography entails photographing a single product on its own with an ordinary background to remove any distractions and focus the viewer on the product. While practicing product digital photography can be fun in and of itself, it is specifically vital if you want to offer things on ebay.com or through your personal web site. A good product image could make your listings much more effective as well as enhance your sales.
Recently I did a product photoshoot for some wrist wraps by a company called Essential Fitness (www.essentialfitnessgear.com). Doing so reminded me how much fun these types of shoots can be and how you can make a lot of money doing these if you are good at them. Most photographers don’t focus on these types of shoots so I figured I would create a tutorial on this and help out any possible photographers who are interested in this.
To establish a location for item digital photography, you could make use of a table pushed versus a wall. Utilize an item of huge white card and attach one end to the wall and one end to the table. Be careful to ensure the card has a curved bend where it goes from the wall (vertical) to the table (straight) as you intend to prevent any sort of creases in the card. This will certainly create a white seamless background for your product digital photography.
Next, set up a couple of lights or flashes to light your item and the background. A two light setup could take far better pictures compared to relying upon organic light. The capability to control the power, form, dimension, and position of lighting offers you a lot better control over just how the images will look.
Always-on very hot lamps, little speedlights, and full size flash strobes will all work well for illumination, so long as you have some method of regulating their power output. Use light stands to hold your lights in place, as this will certainly keep the lights constant in between shots. Your illumination has to be diffused, otherwise you will wind up with harsh shadows that distract from the product.
To diffuse the lighting, there are a lot of accessories available. Some common diffusion methods are utilizing a softbox, reflector, and shoot through an umbrella, or reflective. These connect to your lights or the light stands. Diffusing the light will certainly help bring out structure and information in the product without triggering extreme shadows and clipped highlights.
If using flash systems for illumination (in contrast to always-on very hot lights), you will certainly need some means of triggering the flashes. You could make use of flash sync cables that connect the flash systems to the video camera, or radio trigger systems. Some speedlights could additionally be caused by an infrared signal from your video camera’s pop-up flash.
Place your item on your backdrop and set up your camera on a tripod. For product digital photography, a focal length of 35mm – 100mm will certainly function well, offering you a reasonable working range between the camera and the product. Take some test shots, change the brightness of your lights as needed, and position the lights to give pleasing illumination. 2 lights aiming down at the product 45 ° to either side from the front works well in most cases.
If you would certainly like a representation below your item, put the item on a piece of perspex plastic. Shoot down at a small angle to include the reflection from the perspex in the picture.
Take a selection of shots of your product, at various angles, and some information shots. When you have your illumination set up correctly, taking additional pictures ought to be just a case of changing the placement of the product, as well as possibly adjusting your video camera position somewhat.
Depending on the dimension of your item, a macro lens may be needed for taking detail shots. Macro lenses are specifically designed to be able to focus at close ranges and also keep their intensity, where with other lenses, image top quality may weaken at short distances.
While it may cost a little bit to buy light stands, speedlights or strobes, as well as diffusers, it can make a large difference to your item images. And also if you are a company, excellent item photos can make a big distinction to your sales. If you are a budding digital photographer, keep in mind that these accessories are additionally useful for other sorts of digital photography, such as portrait digital photography, and also will likely be an excellent financial investment to boosting your photography.
Product photography can quickly be executed in the house or in the office, and you do not need a bunch of pricey equipment (though some fundamental equipment such as lights will make it less complicated). For more recommendations on item photography, see product digital photography pointers. As well as photographing items for usage on a website or eBay, photographing your latest acquisition merely to show off to close friends on Facebook or Flickr can be enjoyable. And if you adhere to these product digital photography suggestions, your pals will certainly marvel at your pictures.